Magazine by UseTree


Magazine by UseTree
Infoflyer der DMEA Connecting Digital Health
Event Reading Time 2 min

UseTree & Siemens Healthineers at the digital DMEA 2020

In 2020, the topic of digitalisation in the healthcare system is in greater demand than ever before. This is why Europe’s largest event in the health IT industry, the “DMEA – Connecting Digital Health”, is offering an exclusive online platform this year with the “DMEA sparks”.

Rote Neonröhren auf dunklem Hintergrund in der Form des Wortes Change
Knowledge, Good question Reading Time 4 min

Agile transformation in 2020

The Corona crisis as an opportunity for new digital working environments in product development

Knowledge, Recommendation Reading Time 2 min

COVID-19: AI can help.

The potential of Artificial Intelligence (AI) and Real-World Data (RWD) in medical regulatory, price and reimbursement decision making in the US and Europe

Knowledge, Good question Reading Time 3 min

Motivation: UX Research after Testing

In the last part of our blog series on motivation, we look at the phase after the test. After examining how motivation is kept high during the interview, the following questions arise: How do I adequately conclude the research project with the participants and how do I communicate the collected data with stakeholders?

Knowledge, Good question Reading Time 5 min

Motivation: ‘The Presentation of Self in Everyday Life’

In the second part of our blog series, we laid the foundation for achieving high motivation in the test preparation phase. In this part, we focus on the phase during the test: which factors should be considered in regard to the test subject and which to myself as a researcher? Most importantly, how can motivation be kept high throughout the interview?

News Reading Time 1 min

Meierhofer presents new generation of “M-KIS” at DMEA 2020

The Munich-based company is the leading provider of solutions for digital patient care in hospitals and clinics in German-speaking countries and is now taking a consistently user-centric and evolutionary step in software development with “M-KIS Next”.

Knowledge, Good question Reading Time 4 min

Motivation: Good Preparation is Half the Battle

In the first part of our blog series, we asked ourselves why motivation is so important in UX testing. Today, we will identify the possibilities in the test preparation phase to lay a foundation for motivation.

Knowledge, Good question Reading Time 3 min

Motivation: The Alpha & Omega in UX Research

In 2020, we are starting motivated! This positive resolution for the new year also plays a decisive role in UX Research. Therefore, we have dedicated a 4-part series of articles to the topic of motivation.

News Reading Time 1 min


Our team is growing in several departments! UX Design, UX Consulting, UX Strategy, marketing and administration.

World Usability Day Banner
Event, News Reading Time 1 min

We are speaking at the World Usability Day 2019, in Berlin

The theme for the 15th WUD is “Designing for the Future We Want,” showcasing different keynotes and workshops. UseTree will be back on November 14th to present one of our projects on the topic of AR.

Knowledge Reading Time 4 min

Gesundheit2025 Needs UX

The E-Health Act and the Future Agenda for Health 2025 formulate the objectives of digitisation, which should be implemented by 2025. At both DMEA 2019, Europe’s largest event for the health IT industry, and the opening of the health innovation hub (hih), we met people from different sectors of the industry who approached us with concerns about the implementation of these goals. Everyone was affected by the question: how can Germany succeed in catching up? We trust in the powerful capabilities of UX in transformative processes such as those presently emerging in the healthcare sector.

Andreas Lemke Mediaire
Good question Reading Time 4 min

AI Trends in the Medical Sector

What is the current state of self-learning eHealth systems? What are the goals of the pioneers of this technology? Are they within reach? How should the interaction with the user, or the doctor, be designed? We spoke to Dr Andreas Lemke, founder of the Berlin start-up mediaire. Their technology offers radiologists an innovative, intelligent analysis of MRI data.

Good question Reading Time 2 min

Voice User Interfaces: The next step in our interaction with technology?

Every day, we interact with our environment. One of the most common forms of interpersonal interaction is conversation – with friends, family or colleagues in the office. Speech is, for us, an intuitive medium that we learned in childhood, to communicate with each other.

Event Reading Time 2 min

Speaking UX: UseTree at the DMEA 2019

“DMEA – Connecting Digital Health” is the new name of Europe’s largest Health IT event, the former conhIT. This year, the event will take place from 9 to 11 April at the Berlin Exhibition Grounds. We from UseTree also attend and will discuss the role of UX for the healthcare sector in our Werkstatt.

Recommendation Reading Time 1 min

‘Bottlenecks’, David C. Evans

‘A book for anyone who wants to get into the subject of UX Psychology – but also with a lot of new insights for the more seasoned!’

Event Reading Time 2 min

Second edition of the roadshow “Industry meets IT” at IDZ Berlin

Yesterday, under the motto “Usability in industrial production”, company representatives presented best practices, trends and innovations. Our senior UX consultant Ariane Jäger talked about our collaboration with EOS on the EOSPRINT 2 project and about mastering complexity with the use of UX.

Recommendation Reading Time 1 min


The documentary shows people, and their successful ideas for democracy, education, economics, energy, agriculture of the future.

Recommendation Reading Time 1 min

Yuval Noah Harari talks about his ‘21 Lessons for the 21st Century’

No time for reading Harari’s three mind-boggling bestsellers? Listen to him talk about his latest and most relevant book at ‘Talks at Google’.

News Reading Time 2 min

New company structure at UseTree

On the 1st of December 2018, UseTree embarks on a new chapter in its young history. Dipl. designer Stefan Häber ...

News Reading Time 2 min

Our website relaunch – Why exactly now and what’s new?

We look back at a year filled with interesting projects and important developments. This should be shared with the outside world. We would like to briefly introduce you to the areas of our new website.

News Reading Time 1 min

Supporting independence: a school project in Ethiopia

We take information and education for granted in our everyday lives. That is why our annual Christmas donation goes to the school project led by the Enat Afer association. Would you like to join us?

News Reading Time 1 min

AI needs UX.

When AI experts met for the DeepBerlin conference, last Tuesday, they invited representatives of Berlin’s UX scene for a panel discussion. Our UX consultant, Sarah Schulte, talked about the current and future role of user experience in artificial intelligence applications, both today and in the future.

News Reading Time 1 min

Three design awards in a row for EOSPRINT 2

Our redesign of the software application, EOSPRINT 2, was given the German Design Award in the category Interactive User Design, by the German Design Council, in 2019.

Recommendation Reading Time 1 min

‘The Mom Test’ by Rob Fitzpatrick

Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!

News Reading Time 1 min

Red Dot Communication Design Award 2018 for EOSPRINT 2

Our redesign of a data preparation tool, for additive manufacturing processes, received its second design award in a row, following the iF Award.

Good question Reading Time 1 min

Good question to Prof. Dr. Gesche Jost

Gesche is Professor for Design Research at the Berlin University of the Arts and since 2005 heading the Design Research Lab. She is the chairwoman of DGTF e.V. (German Society for Design Theory and Research) and board member of Technologiestiftung Berlin.

Good question Reading Time 1 min

Good question to Tom Srocke

Tom is a Senior Graphic Designer and was responsible for the design and optimisation of user interfaces in the core product development of Bosch Software Innovations GmbH since 2012. As UX Owner, he is currently responsible for the enterprise-wide management of the topic “User Experience”.